Nothing crazy about it. It’s called the free market.
What’s crazy is that the people paying all the NIL $$$ are not the same people who are raking in the big $$$ from the product on the floor.
Fans are paying for the players.
School is keeping all the revenue.
It’s wild. I’m not going to tell anyone what to do with their money but fans paying money to a collective so they can get some players is the ultimate in discretionary spending. I have to think of a recession hits this will die way down