Why? There’s always been a lot of dollars in NCAA basketball. It’s just now the players get their fair share. And they are the talents that generate all that basketball money.
I see that claim a lot but the current system has nothing to do with giving the players what they deserve. A system cloaked in secrecy that pays based upon donors is not anyone's "fair share". The universities are not paying these kids based on profits(at this point). Getting super wealthy people to give money for no reason other than stroking their own egos is not giving the players their "fair share" or "market value". Its an arbitrary system based upon enough alumni having disposable income/wealth.
Side tangent...do players at small schools get NIL? Why? I doubt there is much revenue generated by basketball at many of these schools...and would it be all that diminished if you took away the players currently playing and replaced them with players who would just like the free tuition? I'm thinking EIU, Bradley, SIU, ISU type schools. Their "fair share" is really probably tuition and that's it. Wins above replacement is being replaced by Dollars above replacement. If the same amount of people will come watch a team of guys on free tuition why start handing money out above that? It becomes pointless and literally a waste of money.