Excellent summary, and I'd also point out that the job now is not really getting X booster to give this much and Y booster to give that much and using NIL to divert those funds. It's getting the right companies in league with your program so you can bring real, actual marketing opportunities to your program's players.
In a way, you can see how this could turn into a kind of meritorious cycle, where more successful programs are able to get better recruits, because on-court success means more exposure, which means more lucrative NIL deals including from companies that aren't boosters and truly and genuinely just believe there is a value in having your player (and by extension your program) as an ambassador or spokesperson or whatever. As an example, during our Final Four run, Andrej got a deal with Raising Cane's, a company headquartered in Louisiana and founded by a Georgia alum, and another deal with PAPATUI, the skincare brand founded by The Rock (who is obviouly a Miami alum).
