I would counter that the premise of a "Championship-starved fan base" driving revenue is an example of outdated thinking. The big NIL money won't come from the starving fan base. There are piles of corporate, national, international, possibly even cosmic money out there. See BigTen vs SEC as an example. SEC football fans are the hungriest (and most numerous) in the land, but yet the Big Ten brought in far more revenue than the SEC.
The Big Ten's total revenue dropped in 2020, but it was still about $40 million higher than the SEC. The conference lowered payouts to its 12 longest-standing members by about $1.3 million per school to $54.3 million.
www.si.com
Bottom line: we should absolutely in no way think that Kentucky has an advantage over us in the NIL game. This is instead an opportunity to create an advantage FOR us.