blackdog
- Champaign
I see a bit of an issue with comparing a 7 game series to the Super Bowl, which is a singular event and perhaps the last existing remnant of the Monoculture, and draws in fans that don't even care about the game (primarily as a showcase for big budget entertaining ads and a hyped-up halftime show).
This also misses the point that most pro sports viewership is down since the 90s. MLB is down (as seen on the graph). NASCAR has been in a gradual decline since about 2005. NHL has been struggling. It used to just be that a huge chunk of people would watch whatever sport was on, but now those people's interest is pulled in different ways by all the options that exist now but did not exist in the 90s. TV shows also don't get the kinds of ratings they used to.
What the NBA has that other US pro leagues don't is a rabid fanbase abroad. Which probably is a factor in the NBA being the 2nd largest pro league in the world for revenue generation (behind the NFL). https://en.wikipedia.org/wiki/List_of_professional_sports_leagues_by_revenue
The NBA is doing fine. They are selling a product that a lot of people like.
The major problem for the NBA is that their media personalities do a HORRIBLE job of selling the game and just endlessly do "back in my day" takes or talk about drama stories like a soap opera. The NBA game has become increasingly complex schematically on both sides of the ball and they are doing themselves a massive disservice from highlighting that the same way the NFL broadcasts do.