That makes me wonder how much say the coach had in that decision. I've spent time around several college hockey programs, and I can't imagine coaches or players not wanting to play good competition. It depends on just how shorthanded they were, I suppose, but every team plays a Friday-Saturday duo during the season. In some conference playoff setups, they can even play three nights in a row. It sounds like the athletic department has embraced ducking as a departmental policy.
Edit: Upon further review, the decision was made by the athletic department and medical staff. The coach wasn't involved at all. They had five players away playing in the World Juniors, some injured, and some sick. They probably were pretty short, but agreeing to play the #18 team (Michigan Tech), and bowing out of playing the #4 team (Western Michigan) does smell a little like a duck.