I may be naïve, but I'm not buying the George story, I think there is more to it than "he's comfortable there and Boulder is awesome". I've lived in Denver now for 10 years, and am still surprised by the lack of interest in college sports. High school sports in Illinois get more coverage than the Buffs here in Denver. People in Boulder would rather run, bike or a million other things than follow CU sports. CU's facilities are par at best, and they are getting lapped in the PAC 12, with no obvious recruiting base to rely on. He's done a decent job here keeping basketball respectful, and renovating the football stadium, but in the next year or 2 the pitchforks will start to come out from the few CU people that still care.
Does he still feel burned from being passed over last time? Not enough money being offered? Or something else? Like I said, something doesn't sound right. I feel like a good sales pitch and some $ could have convinced him to jump ship to IL, because that CU boat ain't much better.