Fair bet it'll be the highest TV rated game of the weekend. It *is* college football, this weekend.
Just for an interesting comparison of all this...
2022
SEC: 10.89 million for Georgia vs. LSU (3:00 pm on FOX)
Big Ten: 10.70 million for Michigan vs. Purdue (7:00 pm on FOX)
Big XII: 9.41 million for TCU vs. Kansas State (11:00 am on ABC)
Pac-12: 5.97 million for Utah vs. USC (7:00 pm on Friday on ABC)
ACC: 3.47 million for Clemson vs. North Carolina (7:00 pm on ABC)
2021
SEC: 15.28 million for Georgia vs. Alabama (3:00 pm on CBS)
Big Ten: 11.66 million for Michigan vs. Iowa (7:00 pm on FOX)
Big XII: 8.02 million for Baylor vs. Oklahoma State (11:00 am on ABC)
Pac-12: 4.25 million for Utah vs. Oregon (7:00 pm on Friday on FOX)
ACC: 2.66 million for Pitt vs. Wake Forest (7:00 pm on ABC)
For another funny comparison, Illinois has played in games that nearly matched or outdrew the 2021 ACC Championship Game five times in the last three years:
5.47 million at Michigan in 2022 (11:00 am on ABC)
3.77 million at Penn State in 2021 (11:00 am on ABC)
3.22 million vs. Nebraska in 2021 (12:00 pm on FOX)
3.22 million vs. Penn State in 2023 (11:00 am on FOX)
2.49 million at Nebraska in 2022 (2:30 pm on ABC)
While I am on a roll, just so it shows the value of getting to these types of games for exposure, these are the TV ratings our bowls have drawn since 2000:
19.00 million for 2007-08 Rose Bowl vs. USC (3:30 pm on ABC)
13.06 million for 2001-02 Sugar Bowl vs. LSU (7:30 pm on ABC)
4.18 million for 2010-11 Texas Bowl vs. Baylor (5:00 pm on ESPN)
2.34 million for 2013-14 Heart of Dallas Bowl vs. Louisiana Tech (12:00 pm on ESPN)
2.30 million for 2011-12 Kraft Fight Hunger Bowl vs. UCLA (12:30 pm on ESPN)
2.18 million for 2022-23 Tampa Bay Bowl vs. Mississippi State (11:00 am on ESPN2)
1.87 million for 2018-19 Redbox Bowl vs. Cal (3:00 pm on FOX)
Long tangent, but it just drives home what a bummer it is to miss out on a bowl game. It's even more of a bummer we barely missed on a truly elite bowl game last year, although I will note that our 2.18 million was by far the best ESPN2 rating of the season, over doubling the second place game, so we were kind of doomed with our spot.