Fighter of the Nightman
- Chicago, IL
This part cannot be stated enough. For reference, these are the three best Illini TV ratings this year:The Big Ten is free to change the time of its title game. Like I said before, the lack of seeding benefit for one game is definitely a price the conference is willing to pay in order to get huge ratings as the CBS lead-in to the bracket reveal show.
It's funny, we argue about this every year, even though "the BTT final comes too late for seeding consideration" has been a well known and documented fact since time immemorial.
1.46 million at Tennessee (CBS)
1.34 million at Michigan State (CBS)
1.00 million at Maryland (FOX)
Comparatively, our final two games on CBS when we won the Big Ten Tournament in 2021 were the TWO most watched games of that season:
2.89 million vs. Iowa in the semifinals (CBS)
3.68 million vs. Ohio State in the semifinals
The OSU game peaked at nearly 6 million viewers at one point due to being literally right before the Selection Show. The 2:30 pm Sunday championship game is really dumb for the logistics of the bracket ... but it's a money maker.