Couldn't agree more. But it seems you and I are in the minority for actually wanting college athletics to be about college first and athletics second. And the cynical "there's too much $ involved so will never happen," while potentially true, is a flawed argument in principle. Ultimately, the schools don't really get the $ (which I don't understand), it stays within the DIA (which is why you can afford to pay Harbaugh $9M/yr while making a fraction of the revenue). It subsidizes the other sports, pays for some fancy gyms, and that's about it. If the schools really wanted to change it, the financial incentive to not do so isn't as strong as some make it out to be, imo.