Kid gloves. I think Brad knows he has a young, possibly soft team. So he adapts his communication style to suit them.
Plus we know from some of the comments made by the players and the media that he's still pretty fiery in practice. Which to me points back to him trying to protect their psyches during games.
I guess if I were to nitpick it would be that he doesn't work the refs hard enough. Seems like other coaches always get at least one makeup call or something just to shut them up. (Although he's been T'd up like twice this year, right?)