He is 14th - source: https://sportsdata.usatoday.com/ncaa/salaries/mens-basketball/coach
That's from March 2025. Do you think some guys may have gotten pay raises in the offseason?
Well yes, actually I'd say over his tenure, particularly over the stretch beginning with the COVID year, he has been one of the 14 best coaches in college basketball. Can you name 14 guys who have been better? - self, hurley, Sampson, may, Izzo, painter, beard, Cronin, oats, Llyod, Pitino, golden, few, drew, scheyer, cal, barnes, McDermott, Kelsy. Thats 19. If you wanna argue a few here or there i wont stop you. But every list has some combo of those guys above brad. (https://www.cbssports.com/college-b...y-holds-off-houstons-kelvin-sampson-for-no-1/)
Yes, some of these guys have been very successful. Guys like Hurley, Sampson, Painter, Oats, Izzo - I'll give you that. They also aren't going to coach at Illinois.
Pitino hasn't made a second weekend since his Louisville days, and hasn't made a second weekend that hasn't been vacated since 2009.
Pat Kelsey got bumped in the first round last year and has never made a second weekend.
McDermott has made more second weekends, but has zero conference titles since the Covid season. Brad has 3.
Since his Championship (props to that) Drew has gone four straight seasons without making a single second weekend and finished 7th in the Big 12 last season.
Cronin missed the tournament entirely two seasons ago, going 16-17, and made it exactly as far as we did in the Tournament last season.
Cal in the time frame we are talking has the same number of 2nd weekends, with one S16 appearance to Brad's one E8 appearance, and fewer conference titles, and more losing seasons (1-0).
Like Cal, in that time frame Beard has the same number of 2nd weekends, with one S16 appearance to Brad's one E8 appearance, and no conference titles.
High Revenue & Valuation: In 2025, Illinois was listed with a $33.2M revenue and a $232M enterprise value, marking it as one of the most valuable basketball programs in the country. How would we not have money? Also you can look up any NIL eval website and it shows Illinois Hoops in the top 20.
And is one elite 8 good enough for you? It can be. Just not for a lot of us
The team does not pay NIL out of its revenue. The team does not pay NIL at all. NIL eval websites are 100% guesswork.
This article from April listed 24 programs as having rosters of $8 million or more. Illinois is not listed in this article. https://www.cbssports.com/college-b...g-hits-unthinkable-levels-of-financial-chaos/
I think that article misinterpreted his pay due to how his contract is structured. He got an extension to his contract, the first year of that contract he earned $4.4M. The article interprets that first year statement as being the first year since he signed the extension, meaning the article thinks he got a pay cut to take an extension.
This statement makes even less sense when Brad was already under contract for several more years and the extension is adding years later down the line, so it wouldn't have any impact on his salary this year.
No actually what happened, if you click on his name in the USA Today list you can see that part of his salary for 2025 is a $500k retention bonus he got. His salary before his extension was $4.3 million - add $500k retention bonus to that and you get $4.8 million. His base salary after the extension, every year of his contract, is $4.4 million, and so that's why the more recent November 2025 article revises it down.