Ayo is becoming the face of the Bulls. Every day, more of an impact player. On both ends of the floor. And not just Illini fans are noticing.
And with league elders like Lebron moving ever closer to exiting the Association stage, it is someone like Ayo that could one day be the face of the League. Not just for what he can do on the floor, but because of the type of person he is. The NBA could use a virtuous, Why-Not-Me kind of hero right about now as the Gee-Look-At-Me players have had their day.
Let's pump the brakes there, just a bit. He's been better than expected and has cracked the rotation.
He's still probably the 6th or 7th most important player on the Bulls (DeRozan, LaVine, Vucevic, Ball, Caruso for sure, Javonte Green has started 17 games and been slightly more productive in his time as a borderline), and he's still probably just outside the top 10 rookie contributors in the league at this point (of which Franz Wagner is currently at the top, no, really), mostly due to the current state of the Bulls as a team and other rookies getting most of the usage and playing time on their teams.
As far as the league goes, the top 2 players right now are Nikola Jokic and Giannis Antetokuompo, and they've basically lapped the field in overall efficiency, while Durant and Curry are the top scorers (DeRozan is 5th and LaVine 6th in scoring).