Yep. They're going to be so good, even Alford will have a hard time messing it up. Final Four talent the next few years.
It sucks that the best high school players want to go to the biggest name schools and team up with other top players to compete for championships and get as much TV time as possible. They're all thinking they can beat out the other guys on the roster and get maximum exposure to improve their draft position and increase their chances of signing big endorsement deals.
The part that sucks the most when you're a fan of one of the have-nots (like Illinois) is that, objectively, these kids are making the best business decision possible. It's hard to fault them. Sure, lots will wash out, transfer, etc., but it makes a lot of sense to go play for a top-10 school with a bunch of 5-star talent. Very few NBA prospects are interested in "being a trailblazer." They're just chasing a paycheck. Understandable. Thanks for being different, Jeremiah Tilmon!
I think it's harder for Illini fans, because the culture of super teams, 21st century around-the-clock advertising, the YouTube generation, social media, and so on, really coalesced right as our program went into a death spiral. The last ten years have been the worst stretch in the program's history, and the nadir coincided with the maturation of social media and broader information technology. We're historically a top-15 program, but we've been left behind by schools that have been able to capitalize on recent success in an unprecedented way through various media platforms. The result of this process has been a consolidation of brand capital among a top tier of "trendy" programs. It feels (to me, anyway) like we were on the cusp of being in the same realm as programs like Wisconsin, Syracuse, Texas, et al. Now it feels like we've got a long way to go to escape our new identity as a B1G also-ran. The information age is a kind of echo chamber where brand identity becomes ossified quickly.