It’s so essential we change the dynamic among young Illinoisans. I’m an Illini fan because my dad and grandpa were (neither are alums), and it became a part of my identity. It was so entrenched that I cheered for the Illini in grade school in a town full of rival fans and maintained my fandom through four years at another Big Ten university.
“Reengaging alumni” is the absolute base/minimum effort, we need kids growing up as Illini fans with circumstances like me. We aren’t a private school, we are the state flagship. How many Iowa, Wisconsin, Nebraska, etc. fans do you think went there? Our alumni will always be our most passionate fans, but we have to fast a MUCH wider net. U of I has about 500k alumni (IIRC), and based on most studies, that alone would make us a small fan base.