The 2014 Illini Nike Uniforms and Rebrand

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#3,176      

kevinb1

K
kevinb1
I saw the orange bus south of Springfield on 55 yesterday heading north. It didn't look reddish orange as it was going down the road. The shield on the back looked really cool. Anyone know where it may have been heading?
Probably should have asked where they were coming from. They were probably headed back to Champaign.
 
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#3,177      

GRV1974

G
Guest
GRV1974
Speaking of consistency, who else here wishes the end zones would be in the new correct orange? The navy blue letters that spell out the new Illinois logo are spot-on and look fantastic, but then they used a standard lighter orange from the past instead of the new deeper orange. :tsk:
 
#3,178      

illinicb

I
Northbrook
illinicb
GRV1974 said:
Speaking of consistency, who else here wishes the end zones would be in the new correct orange? The navy blue letters that spell out the new Illinois logo are spot-on and look fantastic, but then they used a standard lighter orange from the past instead of the new deeper orange. :tsk:
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I see good and bad with the re-brand, but the idea (or reality) of a change in color is absolutely maddening to me. For a zillion years, we had a standard orange and blue and I have no idea why we now need some other shade of orange.
 
#3,179      

wILL-INI

wILL-INI
Charlotte, NC
wILL-INI
GRV1974 said:
Speaking of consistency, who else here wishes the end zones would be in the new correct orange? The navy blue letters that spell out the new Illinois logo are spot-on and look fantastic, but then they used a standard lighter orange from the past instead of the new deeper orange. :tsk:
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For turf, since it's no longer painted and actual colored fibers, they are limited in their color palette. They have generic orange. A custom color IIRC was excessively expensive as well as the manufacturing time would be insane.

The navy technically isn't correct either. Our navy is slightly more muted. Again the turf is generic navy.

Not the rebrands fault, more the extent of turf technology.
 
#3,180      

DrewD007

DrewD007
Woodridge, IL
DrewD007
I believe at the time of the unveiling the reasoning was the new shade was easier to replicate.
 
#3,184      

Illinnoying Orange

Illinnoying Orange
Illinnoying Orange
That is a major issue with these re-brands. Someone in the athletic department should be a part of meeting with companies like NIKE and giving them some boundaries on things such as colors. I have really gotten sick of companies like NIKE getting all cute and artsy with their rebranding crap.
 
#3,185      

illinicb

I
Northbrook
illinicb
Second and Chalmers said:
No we didn't. That was the problem.
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Well per the link, I believe there are two options for colors as part of the University standards. Graphic Standards

So I would say there is a standard orange and blue, but if you are suggesting there have been other variations used, I would agree and that is what I see as a problem.
 
#3,186      

Second and Chalmers

S
Second and Chalmers
illinicb said:
So I would say there is a standard orange and blue, but if you are suggesting there have been other variations used, I would agree and that is what I see as a problem.
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Well look, everybody freaked out based on some dude wearing a crappy t-shirt that might well be many years old and was bought by some third-party vendor using whatever orange fabric they could wholesale. Back in the day you would go to TIS and the 3 for $20 orange shirts were always a lighter, yellower shade than the official Nike gear. That's not the DIA's fault, that's not Nike's fault, that's just the nature of making cheapo knockoff t-shirts.

Orange is tough. Very subtle changes, that would be barely noticeable in other colors, show up very clearly with orange. And because of that, stock orange coloring used in other formats by other people is never going to match perfectly. You can't hit a million targets at once.

What Nike did was try to hit a shade that was as close to exactly the same as possible, but could be more consistent across different formats.

I look at these pictures, and tend to say mission, to the extent it's even possible, accomplished:

51358096-kyle-orton-of-purdue-losses-the-football-gettyimages.jpg


6_3141209.jpg
 
#3,187      

illinicb

I
Northbrook
illinicb
Second and Chalmers said:
Well look, everybody freaked out based on some dude wearing a crappy t-shirt that might well be many years old and was bought by some third-party vendor using whatever orange fabric they could wholesale. Back in the day you would go to TIS and the 3 for $20 orange shirts were always a lighter, yellower shade than the official Nike gear. That's not the DIA's fault, that's not Nike's fault, that's just the nature of making cheapo knockoff t-shirts.

Orange is tough. Very subtle changes, that would be barely noticeable in other colors, show up very clearly with orange. And because of that, stock orange coloring used in other formats by other people is never going to match perfectly. You can't hit a million targets at once.

What Nike did was try to hit a shade that was as close to exactly the same as possible, but could be more consistent across different formats.

I look at these pictures, and tend to say mission, to the extent it's even possible, accomplished:

51358096-kyle-orton-of-purdue-losses-the-football-gettyimages.jpg


6_3141209.jpg
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It may be one of the reasons I don't like the mono color uniforms, because even if the attempt is to use the same color, it does appear different on different materials. LOL on the TIS shirts. I probably have bought a few hundred of those over the years. Most ended up with paint on them or used for washing my car. ;)

BTW, I noticed the other day on the BTN interview with TB, he had an old logo on the shorts he was wearing. Can we send someone over to his house and purge his closet of all the old stuff?
 
#3,188      

AaronB28

A
AaronB28
illinicb said:
It may be one of the reasons I don't like the mono color uniforms, because even if the attempt is to use the same color, it does appear different on different materials. LOL on the TIS shirts. I probably have bought a few hundred of those over the years. Most ended up with paint on them or used for washing my car. ;)

BTW, I noticed the other day on the BTN interview with TB, he had an old logo on the shorts he was wearing. Can we send someone over to his house and purge his closet of all the old stuff?
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YEAH and the old illini handwarmer he has on....lol smh
 
#3,191      

GRV1974

G
Guest
GRV1974
Still, nothing's worse than the royal blue they used on all the building signs throughout campus.
 
#3,192      

AaronB28

A
AaronB28
GRV1974 said:
Still, nothing's worse than the royal blue they used on all the building signs throughout campus.
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Oh lord not the royal blue.....we def gotta incorporate the navy colors more....its a more masculine strengthening color.....lol
 
#3,194      

GRV1974

G
Guest
GRV1974
AaronB28 said:
Oh lord not the royal blue.....we def gotta incorporate the navy colors more....its a more masculine strengthening color.....lol
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Umm, well, except that navy is the correct shade of blue. You're one of those people who are like, "Royal blue, navy blue, what's the difference?"
 
#3,195      

AaronB28

A
AaronB28
GRV1974 said:
Umm, well, except that navy is the correct shade of blue. You're one of those people who are like, "Royal blue, navy blue, what's the difference?"
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No No.....i never said the navy was the wrong shade i said i want to incorporate it more....use it more...i want to see more navy...the site boards colors are def royal blue though...thanks
 
#3,196      

GRV1974

G
Guest
GRV1974
AaronB28 said:
No No.....i never said the navy was the wrong shade i said i want to incorporate it more....use it more...i want to see more navy...the site boards colors are def royal blue though...thanks
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Ah, okay, I misinterpreted that. I saw this same interchanging of royal and navy at my high school, too, back in the day, and it drove me nuts.
 
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#3,197      

AaronB28

A
AaronB28
GRV1974 said:
Ah, okay, I misinterpreted that. I saw this same interchanging of royal and navy at my high school, too, back in the day, and it drove me nuts.
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yeah kinda like the rams change....I Do wish we would went with a neon orange..alternative..kinda progressive
 
#3,198      

trevdv

trevdv
Champaign
trevdv
I went to the Nike store up in Chicago this past week, and was thoroughly disappointed with their Illini selection. I get it, it's Chicago not Champaign, but I snapped a pic of their ENTIRE Illinois clothing section while I was there. Just this one rack. That's it. One pair of orange shorts in every size and one shirt in every size. Neither item was from the rebrand, either.

IMG_6703.jpg
 
#3,199      

HsvIllini

H
Alabama
HsvIllini
trevdv said:
I went to the Nike store up in Chicago this past week, and was thoroughly disappointed with their Illini selection. I get it, it's Chicago not Champaign, but I snapped a pic of their ENTIRE Illinois clothing section while I was there. Just this one rack. That's it. One pair of orange shorts in every size and one shirt in every size. Neither item was from the rebrand, either.
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That's pathetic!! :tsk:
 
#3,200      

illinicb

I
Northbrook
illinicb
I think there was a brief discussion in this thread about the Nike contract coming up for renewal in the next year or two. If so, I assume Phylliss Wise's change in status might change the landscape of that renewal given her relationship with Nike. I suspect Nike might still be the partner, but negotiations might be a little more open with the change.
 
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