Honestly, I think it either becomes the primary logo within the next decade or it kinda disappears.
I don't think Lovie is a huge fan. That's trouble.
The new basketball uniforms
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Honestly, I think it either becomes the primary logo within the next decade or it kinda disappears.
I don't think Lovie is a huge fan. That's trouble.
Rephrased: people are going to dislike how jerseys are worn no matter what. They will always be too baggy, too loose, shorts too short, shorts too long, and ugly colors.
Fact of life.
TownieMatt
CU Expat
- Chicago
I could take or leave the shield, but the new block I is nice. Subtle change obviously, but a good one.
peace davids
- Colorado
The block I really is the best part of the rebrand IMO. The shield will pick up steam on its own. Keep it as a secondary logo and let it find a place.
As long as the new Block I is the primary logo, we will never, and I mean NEVER EVER, stop seeing this:
Never.
It's just not different enough, nor suggestive enough of what school it is.
Never.
It's just not different enough, nor suggestive enough of what school it is.
Fighter of the Nightman
- Chicago, IL
As long as the new Block I is the primary logo, we will never, and I mean NEVER EVER, stop seeing this:
Never.
It's just not different enough, nor suggestive enough of what school it is.
To me, that logo epitomizes RG and the seemingly small but ridiculously consequential flaws in his leadership of Illini athletics. It's hideous.
The Worm
- CHICAGO, IL
This is suggestive enough..
https://brand.iu.edu/images/resources-trident.jpg
But this isnt?
https://hoopdirt.com/wp-content/uploads/2016/09/blocki_logo_blue_background.jpg
Aren't the colors suggestive enough on their own?
Hmm... Iowa? Idaho? Iona?
https://brand.iu.edu/images/resources-trident.jpg
But this isnt?
https://hoopdirt.com/wp-content/uploads/2016/09/blocki_logo_blue_background.jpg
Aren't the colors suggestive enough on their own?
Hmm... Iowa? Idaho? Iona?
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Illinithad
- Northeast Missouri
1980's New York Giants
There is a huge movement in graphic design towards flat, cleaner designs and logos. At the beginning, it was weird and took some time for people to adjust to it. But now, when I see logos and designs with complicated graphics, shadows, 3D effects, etc. they look awful.
The whole zig-zag, feathers pattern on the uniforms now looks awful to me. Bringing back the simplicity in the design and the clean/simple look of the past, with some improvements, is definitely the way to go.
The whole zig-zag, feathers pattern on the uniforms now looks awful to me. Bringing back the simplicity in the design and the clean/simple look of the past, with some improvements, is definitely the way to go.
One is a plain, unadorned letter. The other is a distinctive pattern which only applies to one thing.
The IU logo is recognizable in any color scheme or black and white or whatever. As would the shield.
As long as the new Block I is the primary logo, we will never, and I mean NEVER EVER, stop seeing this:
Never.
It's just not different enough, nor suggestive enough of what school it is.
I couldn't help but to laugh and shake my head when I saw this, considering that the coaster directly next to my computer has this logo on it, as does the cup that is sitting on it.
Again I'll preface by saying that I am pro-shield. But I disagree with this. What about our school would make the shield distinctly Illinois (I know what they are going for with the columns, etc.) ?
I've had people say to me that it looks like an American flag. Obviously that's a little far fetched, but I think the shield is too open to many different interpretations. I think you have to stick to our roots (Block I) for a logo to be undoubtedly and uniquely Illinois.
mattcoldagelli
- The Transfer Portal with Do Not Contact Tag
It's something that no one else uses.
The block letter "I" can never be uniquely Illinois, because of it being, you know, a letter. It's not even stylized like the motion W, Northwestern N, or Bears C.
It's not that it's distinctly Illinois, it's that it is a unique symbol. A plain letter I is not. To even recognize that as a sports logo in general is completely context-dependent.
The best logos, IMO, are the ones that you can instantly identify in any color scheme and in any context.
The shield does that.
But will it ever take, in a national sense, to being associated with Illinois?
I am happy with it being our secondary logo, and would even like to see it used more, but I don't know if it ever gets to the point of being the single, unified symbol that makes people think "University of Illinois."
mattcoldagelli
- The Transfer Portal with Do Not Contact Tag
Maybe! We need to give it a shot, ideally over a period of time when we are not at our absolute nadir in both revenue sports
You mean like this:
https://upload.wikimedia.org/wikipe...iniwek_logo.svg/1024px-Illiniwek_logo.svg.png
https://upload.wikimedia.org/wikipe...iniwek_logo.svg/1024px-Illiniwek_logo.svg.png
It's not that it's distinctly Illinois, it's that it is a unique symbol. A plain letter I is not. To even recognize that as a sports logo in general is completely context-dependent.
The best logos, IMO, are the ones that you can instantly identify in any color scheme and in any context.
The shield does that.
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Absolutely.
Everybody knows the primary logos of major conference schools that are simple and clean and recognizable, even if they're meaningless and those schools stink at sports.
Put the shield at midfield and midcourt and on the football helmets for three years, it will be as etched into the brain of college sports fans as any of those.
The chief logo was gorgeous.
Only two problems
1. It was tough to reproduce recognizably in small formats. Pencils, those stickers girls put on their faces, stuff like that.
2. It's gone and it's never coming back, get over it.
Agreed. I would actually love to see it incorporated in the football uniforms more. Not going to get into those ideas because it doesn't belong in this thread, but I hope in 10 years everybody in the country knows any and all Illinois logos.
Something like this, with perhaps slightly larger numerals.
I am over it. My point was that it is tough to come up with something recognizable when your mascot can't be shown in polite public. It's a tough position. Michigan has done fine with the Block M and no one writes Michigan over it. Block I is fine if that's what they push
And I'm not cherry picking, that's about 50% of the results of a "Michigan logo" Google image search.
Michigan's real logo is their football helmet, which is among the most iconic symbols in sports.
If you ask most graphic designers (and I would agree with them) the motion W is terrible. A thing of the past, with shadows, etc. I also think the Cal C is also bad, awful logo. From all 3, Northwestern is the best, but even Northwestern is moving away from the stylized version for all academic purposes.
http://www.northwestern.edu/brand/brand-assets/academic-shorthand-n.html
Most companies are moving towards cleaner, flat designs, with less stylization. Even Google and the Google G, has moved towards a much less stylized version, as has their full logo.
mattcoldagelli
- The Transfer Portal with Do Not Contact Tag
I don't think that's the case.
You know what else doesn't work great? Missouri's "M" without the Tiger superimposed.
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