And in 2022 their average attendance was 22,095--a 50.4 percent increase. Which demonstrates the value of hiring a competent coach who has a 6-6 season and goes to a bowl game.
UConn football's instant turnaround under Jim Mora
This is why I thank my lucky stars we have Whitman, Coach Bielema and the excellent coaching & recruiting staff he's assembled.
I totally agree about the value of competent coaching. Even 6-7 is great. For UConn.
Taking a more macro perspective, UConn, by doubling ticket sales, in their best season for attendance in over a decade, having achieved bowl eligibility for the first time in seven years, elevated themselves into the class of other CFB national powerhouses like Liberty (20,954), UNLV (22,112), and James Madison (22,966). Some of that increased attendance was because they hosted Syracuse and Boston College in 2022 and their stadium was half full of their fans. Apparently they also had great success with a promotion where they gave away free basketball tickets with the purchase of football tickets. But look at the upside—they drew more fans last year than Bowling Green and Louisiana-Monroe, an accomplishment they hadn’t achieved since the early 2010s. No wonder the Big 12 is beating a path to their door.
So, the rationale, if I understand it, for the Big 12 to add UConn as it’s 14th member, is to expand their “empire” to the Northeast which gives them more leverage negotiating their next TV contract. Interesting thought process there, considering the Big 12 does not have its own network (Texas killed that off a decade ago) so there are no cable subscription fees to collect from the NYC and Boston markets. I live 111 miles from Rentschler Field (UConn’s stadium, but you all knew that, right?), which is about the same distance as Champaign to Joliet, and none of the regional sports networks here (SNY, MSG, etc) pick up the UConn games that aren’t broadcast nationally on the CBS sports network. But make UConn part of The Empire, along with West Virginia and Florida’s fifth most popular team, and I’m sure ESPN, which is headquartered in Connecticut and is surely familiar with that program’s draw, will really be feeling all of that irresistible leverage.